Privacy policy

Last updated: November 29, 2025

Vecaura Inc. ("Vecaura", "Lumaglow®", "we", "us", or "our") operates the Lumaglow® online store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, and otherwise process your personal information when you visit, use, or make a purchase or other transaction using the Services, or when you otherwise communicate with us.

If there is any conflict between this Privacy Policy and our Terms of Service regarding the collection, use, and disclosure of your personal information, this Privacy Policy will control.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies, relates to, describes, or can reasonably be associated with you or your household.

Depending on how you interact with the Services, where you live, and applicable law, we may collect or process the following categories of personal information (including inferences derived from such information):

  • Contact details – such as your name, billing address, shipping address, phone number, and email address.
  • Financial and payment information – such as credit card or debit card details, payment method, financial account information, transaction details, and other payment details. (Payment information is typically processed directly by our payment processor and not stored in full by us.)
  • Account information – such as your username, password, security questions, preferences, and account settings.
  • Transaction information – such as the items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your order history.
  • Communications with us – such as information you include in emails or messages to us, customer support inquiries, product reviews, survey responses, or other communications.
  • Wellness / usage information (optional) – if you choose to share information about your wellness goals, supplement usage, or general health context (e.g., feedback about how you use Lumaglow®), we will treat this information as personal information and handle it in accordance with this Privacy Policy. We do not require you to provide health-related information in order to use our Services.
  • Device information – such as information about the device and browser you use to access the Services, IP address, unique device identifiers, operating system, and mobile network information.
  • Usage and analytics information – such as information about your interactions with the Services, including pages or products viewed, time spent on pages, clicks, referring and exit pages, search terms, and other usage data.
  • Location information – such as general location derived from your IP address or shipping address (for example, city, province/state, and country).
  • Marketing and preferences information – such as your marketing preferences, information about your responses to our marketing and promotional communications, and your participation in any contests, promotions, or surveys.

We may also create inferences based on the above, such as preferences or interests inferred from your browsing and purchase history.

2. How We Collect Your Personal Information

We may collect personal information directly and indirectly from a variety of sources, including:

  • Directly from you – when you place an order, create an account, contact us, sign up for marketing communications, respond to surveys, leave a review, or otherwise interact with the Services.
  • Automatically through the Services – when you use our websites, store, or other Services, we automatically collect certain device, usage, and analytics information through cookies and similar technologies (see "Cookies and Similar Technologies" below).
  • From our service providers – such as payment processors, analytics providers, marketing and advertising partners, fulfillment and shipping providers, and customer support tools that collect or process personal information on our behalf.
  • From partners or other third parties – such as advertising networks, social media platforms, or other partners who help us promote our products and Services.

3. How We Use Your Personal Information

Depending on how you interact with us and the Services, we may use your personal information for one or more of the following purposes:

a) Provide, Tailor, and Improve the Services

We use your personal information to:

  • Provide the Services and operate our online store.
  • Process and fulfill your orders, returns, exchanges, and customer service requests.
  • Manage your account and preferences.
  • Remember products you have viewed, added to your cart, or expressed interest in.
  • Provide recommendations and a customized shopping experience.
  • Improve our products, Services, and user experience.

We process this information as necessary to perform our contract with you (for example, to fulfill your order) and for our legitimate interests in managing and improving our business.

b) Marketing and Advertising

We use your personal information to:

  • Send marketing, promotional, and informational communications (subject to your consent where required by law).
  • Show you relevant offers and advertisements on our own Services and on third-party websites or apps, including based on your browsing or purchase history.
  • Understand the effectiveness of our marketing campaigns.

You can opt out of marketing emails at any time using the unsubscribe link in our emails (see "Your Rights and Choices" below).

c) Security, Fraud Prevention, and Legal Compliance

We may use your information to:

  • Protect the Services, our business, and our customers (for example, by monitoring for fraud or suspicious activity).
  • Detect, investigate, and prevent unauthorized transactions or other illegal activities.
  • Comply with legal obligations, regulatory requirements, court orders, and lawful requests from government authorities.
  • Enforce our Terms of Service and other policies.

d) Business Operations and Analytics

We use the information we collect to:

  • Analyze performance, usage, and trends related to our Services.
  • Develop new products and Services.
  • Perform internal reporting and business planning.

4. Cookies and Similar Technologies

Like many online services, we use cookies, pixels, and similar technologies to collect information automatically when you interact with our Services. These technologies help us:

  • Remember your preferences and settings.
  • Keep items in your cart between visits.
  • Understand how you use the Services.
  • Provide and measure the effectiveness of advertising and marketing.

You can typically adjust your browser settings to refuse or disable cookies, or to alert you when cookies are being used. However, some parts of the Services may not function properly if you disable certain cookies.

We may also use third-party analytics tools (such as Shopify's analytics and other providers) to help us understand how visitors engage with our store.

5. How We Share Your Personal Information

We may share personal information with:

  • Service providers – such as payment processors, hosting providers (including Shopify), shipping and logistics companies, email and SMS providers, analytics providers, and marketing/advertising partners who process information on our behalf and under our instructions.
  • Shopify – as described under "Relationship with Shopify" below.
  • Business partners – in limited cases, such as co-branded promotions or collaborations (where permitted by law and subject to agreements in place).
  • Affiliates / corporate group – with our parent company, subsidiaries, or other entities under common control with Vecaura Inc., as necessary for business operations.
  • In connection with a business transaction – such as a merger, acquisition, restructuring, or sale of all or part of our assets, subject to appropriate confidentiality protections.
  • Legal and regulatory parties – if required to do so by law or in response to valid legal requests, or to protect our rights, customers, or the public.

We do not sell your personal information for money. Where applicable laws use the term "sell" or "share" to include certain types of targeted advertising or disclosures, we will comply with any consent, opt-out, or notice requirements that apply in your jurisdiction.

6. Relationship with Shopify

Our store and many aspects of the Services are hosted and powered by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve those Services.

Information you submit through our store may be transmitted to and stored by Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

We may also use certain Shopify-enhanced features that incorporate data from your interactions with our store, along with data from other merchants and Shopify itself. In some of these cases, Shopify is responsible for the processing of your personal information, including responding to certain privacy rights requests related to those features.

For more information on how Shopify collects, uses, and protects personal information, and to understand any rights you may have in relation to Shopify's processing, please refer to the Shopify Consumer Privacy Policy and Shopify Privacy Portal on Shopify's website.

7. International Data Transfers

We are based in Canada, but we may process and store your personal information in other countries, including the United States and other jurisdictions where our service providers (such as Shopify) are located.

If you are located in the European Economic Area (EEA), the United Kingdom (UK), or another region with laws governing data collection and use, please note that your personal information may be transferred to countries that may not provide the same level of data protection as your home jurisdiction.

Where required, we rely on appropriate safeguards for such transfers, such as:

  • The European Commission's Standard Contractual Clauses,
  • Equivalent contracts issued by the relevant authorities in the UK, or
  • Transfers to countries that have been recognized as providing an adequate level of protection.

8. Security and Retention of Your Information

We use reasonable physical, technical, and organizational safeguards designed to protect personal information against loss, theft, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee "perfect security."

We retain your personal information for as long as reasonably necessary to:

  • Fulfill the purposes described in this Privacy Policy,
  • Provide the Services to you,
  • Comply with our legal and regulatory obligations,
  • Resolve disputes, and
  • Enforce our agreements.

The specific retention period may vary based on the type of information and the context in which it is collected.

9. Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

If you are a parent or guardian and believe that your child has provided us with personal information, you may contact us using the details in the "Contact Us" section below to request deletion of that information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share" (as those terms may be defined under applicable law) the personal information of individuals under 16 years of age.

10. Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information (subject to legal limitations and exceptions):

  • Right to Access / Know – the right to request access to personal information we hold about you.
  • Right to Delete – the right to request deletion of personal information we maintain about you, subject to certain exceptions.
  • Right to Correct – the right to request correction of inaccurate personal information about you.
  • Right to Portability – the right to receive certain personal information in a structured, commonly used format and to request that we transfer it to another entity, where technically feasible and legally required.
  • Right to Withdraw Consent – where we rely on consent to process your information, you have the right to withdraw that consent at any time (without affecting the lawfulness of processing before withdrawal).
  • Right to Object / Restrict – where permitted by law, you may have the right to object to or request restriction of certain processing activities.

You can exercise these rights (where available) by contacting us using the details in the "Contact Us" section below. We may need to verify your identity before responding to certain requests.

Managing Communication Preferences

We may send you promotional emails about Lumaglow® products, offers, or content. You can opt out of marketing emails at any time by clicking the "Unsubscribe" link in those messages.

Even if you opt out of marketing communications, we may still send you non-promotional communications related to your account or orders (e.g., order confirmations, shipping updates, or important service notices).

11. Third-Party Websites and Links

The Services may contain links to websites, apps, or online properties operated by third parties. We are not responsible for the privacy practices, content, or security of such third-party sites.

We encourage you to review the privacy policies of any third-party sites or services you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices, technologies, products, or applicable laws.

When we make changes, we will:

  • Post the updated Privacy Policy on this page, and
  • Update the "Last updated" date at the top of the Policy, and
  • Provide any additional notice required by applicable law.

Your continued use of the Services after any changes become effective means you accept the updated Privacy Policy.

13. Contact Us

Vecaura Inc. operates Lumaglow® and is based in Ontario, Canada.

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to access, correct, or delete your personal information, or exercise any other privacy rights available to you, you can contact us at:

Email: contact@thelumaglow.com